Established 2012
Where beauty meets confidence
LuxeAura is not a chain and never wanted to be. It is a house of craftspeople who believe that looking after someone's hair and skin is a form of care.
Our Story
From two chairs to two cities
In 2012 our founder Zoya Rehman returned to Lahore after seven years on the floor of a Mayfair salon. She opened with two chairs, one colour bowl and a simple promise: no guest would ever be handed a look that did not suit her.
Word travelled quietly. Within four years the studio had grown into a three-floor flagship in Gulberg with a dedicated bridal wing, and in 2021 we opened a small atelier on Marylebone Lane to serve clients who move between London and Pakistan.
Today twenty-six stylists, colourists, artists and therapists work under the LuxeAura name. Every one of them trains twice a year, and every one of them still begins an appointment the same way — by asking questions before picking up a pair of scissors.
What We Stand For
Four things we refuse to compromise
Craft over speed
Appointments are scheduled with breathing room so no one is finished in a hurry.
Hygiene as standard
Sterilised tooling, single-use files and a documented cleaning protocol between guests.
Two cities, one standard
The same consultation framework and colour formulas in Lahore and in London.
Honest advice
If a look will damage your hair or won't suit you, we will tell you and offer a better route.
The Team
Experienced hands
Senior stylists who have built their reputations one guest at a time.
Zoya Rehman
Founder & Creative Director
Trained in London, Zoya opened LuxeAura in 2012 and still leads every colour correction case personally.
Marek Dvořák
Master Colourist
Fifteen years across Prague and Milan, specialising in blondes and lived-in balayage.
Ayesha Tariq
Head of Bridal
Over 900 brides styled, known for skin-first artistry that photographs beautifully in any light.
Imran Sheikh
Head Barber
Classical barbering with modern texture work, leading our dedicated gentlemen's suite.
Professional products, honestly chosen
We buy from professional European colour and care houses and medical-grade skincare laboratories, and we only retail what we actually use on the floor. Nothing is stocked because of a commission structure.